About Us
ASNAF is the Federation of Asian/Australasian Accounting Firms, an alliance of accounting firms in various countries across the ASEAN region and throughout Asia including Australia and New Zealand. The five founding members of ASNAF are representatives from Brunei, Indonesia, Malaysia, Philippines and Singapore. Thailand joined as the sixth member followed by Vietnam and Myanmar.
We provide accounting, advisory, and assurance services to SME and MNC clients.
To service our clients better especially at the international level, we are associated with international accounting groups.
With our associates, ASNAF has an international network of more than 400 offices in over 70 countries throughout the world covering Europe, North and Latin America, Middle East, Asia, Africa, Australia and New Zealand.
Each member firm is independent and no partnership, implied or otherwise, exists between member firms by reason of their membership in ASNAF.
Our Mission
Our mission is to promote standardised accounting practice and services so as to enhance professionalism in regional accounting services to support the growth of all our clients.
Story behind the logo
The ASNAF logo symbolizes a stable and dynamic relationship of teamwork amongst its members.
The colours blue, red and yellow are the main colours of the logo of ASEAN (Association of South East Asian Nations). Blue represents stability. Red depicts dynamism and yellow signifies prosperity.
The shape of our logo symbolizes that founder members of the organization are representatives of ASEAN countries and shaded in blue to mean stability and unity of the participating countries.
The ribbon signifies friendship. The ribbon goes around the bottom part to the upper part of the main shape depicts dynamism of ASNAF members and will unite all member countries in to work closely together in future.
An Outline of yellow around the ribbon means that member countries are bountiful with prosperity.
There is a multiplicity of interests and service approach amongst the various accounting firms across the region. We see this as opportunity for the development of sub-regional accounting cooperative arrangements in supporting our client expansion.
We are also aware of the rapid and pervasive changes in international economics and business environment, which offer both opportunities as well as challenges to the provision of quality accounting practice and services. Hence,the need for more cohesive and effective cooperation framework for accounting firms operating in the region.
We are mindful of the need to extend the spirit of mutual friendship to each other within and beyond regional economies for a continuing professional development of the industry. The formation of ASNAF will foster closer cooperation among accounting firms in the region to support fully our clients in their expansion plans.
